Tesco CSR Essay Example | Topics and Well Written Essays - 500 words

Tesco CSR - Essay Example F during charity â€Å"Change for Good.† The phrase was used for children charity and hence it was private but Tesco used it anyway for its own commercial purposes. This led to a lot of controversy and it ultimately damaged the income stream for the children which did not sit well with a section of the public and damaged a bit the reputation of the company. The issue is meat supply from its suppliers. After research unveiled that some of the beef burgers from Tesco contained 29% horsemeat and others pig meat, the reputation of the company dropped instantly. This was not the fault of Tesco but rather of its suppliers who supplied the meat to the numerous Tesco stores countrywide. Sales of frozen burgers and frozen ready- made food has dropped significantly. The confidence of the customers on the meat and food being sold in the stores has dwindled and the effects being experienced in the sales (Wall, 2013). Tesco has to restore the confidence of its customers once again. This should be preceded by having to seek new suppliers of the meat as well as having to monitor these suppliers to ensure that the meat being provided and the products in general are up to human consumption standards (Butler, 2013). The legal team also has to work extra hard to prevent law suits from customers on the products. Briefly analyse what happened applying theories on organisational ethics theory, corporate governance CSR concepts, stakeholder applications & reputation management concepts/metrics. Not all of them are required, but the more you apply and reference inside the PR crisis/issue the better it is. Demonstrate application of relevant theories. This is an ethical matter and all stakeholders in conjunction with the management must come up with the best strategies to handle the matter and prevent a repeat in future (Philips, 2003, pg. 87). The reputation of the company must be taken care of if CSR is to work in favour of the company and people are to accept it. To ensure quality